Dynamic re-alignment: Understanding organizational response to changing business contexts using a conceptual framework for strategic alignment
نویسنده
چکیده
Strategic alignment is sometimes used to provide the conceptual underpinnings of causal analyses of business performance, yet our understanding of the notion suffers, in large measure, from imprecise and unusable definitions that rely on vague geometric metaphors. This paper builds on and improves a conceptual framework for strategic alignment (Wang and Ghose, 2006). It applies the framework to explain a major exercise in organizational transformation at a large emerging-economy mining company.
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